She Leads With
Creativity And Purpose.
Her passion for leadership, people and graphic design stands behind her decision to obtain a Bachelor’s degree in Advertising, to study Business Administration internationally and to further her education by doing a Master’s in Marketing Management. Since high school, she has been involved in numerous local and international projects which developed her practical and professional skills, necessary for a career in business. Her desire to protect the planet and her passion for sustainability led her to focus her work around NGOs.
Nationality
Romanian
Email address
lzr.ilinca@gmail.com
Phone number
(+40) 787732571
Career Path
and Achievements.
Assistant Manager Sephora
• Supervised and trained a team of 5 beauty advisors to ensure exceptional customer service and adherence to
company standards.
• Managed daily operations, including opening and closing procedures, cash handling, and inventory management.
Visual Merchandiser Sephora
• Designed and executed eye-catching window displays, floor sets, and presentations in line with seasonal trends and brand aesthetic.
• Used visual storytelling to highlight key products and collections.
Assistant Manager Cupio
• Managed daily store operations, ensuring smooth customer service and efficient workflow.
• Supported sales staff by providing product knowledge, coaching on customer service techniques, and resolving
customer inquiries.
Social Media Manager & Junior Marketing Manager
• Executed social media strategies to boost brand awareness and engagement, achieving a 400% follower increase.
• Created compelling content, leading to a 25% rise in social media engagement.
Students' League Member
• Led sustainability events in the Student League, integrating innovative, eco-friendly solutions and practices.
• Advocated for student rights in General Assemblies, focusing on sustainability, ethics, and social responsibility.
Sales Intern
• Supported sales team in lead generation and customer relations, effectively communicating product benefits to clients.
• Analyzed sales data to identify trends and opportunities, generating reports to inform strategic decisions.
Education and
Academic Achievements.
Leadership Course Certificate
15/10/2023 – 10/01/2024
HarvardX, Harvard University
Rethoric Course Certificate
15/10/2023 – 10/01/2024
HarvardX, Harvard University
Erasmus+ Bachelor student
20/02/2023 – 31/05/2023 Patras, Greece
Faculty of Business Administration, University of Patras
High School Graduate
2017 – 2021 Iași, Romania
Costache Negruzzi National College
Master's Degree
08/2024 – 06/2026 Hamburg, Germany
International University of Applied Sciences
Bachelor in Advertising
01/10/2021 – 05/2024 Bucharest, Romania
Faculty of Communication & Public Relations
Erasmus+ Bachelor student
01/10/2023 – 29/02/2024 Gelsenkirchen, Germany
Journalism and Public Relations, Westfälische Hochschule
Leadership and Communication
15/10/2023 – 10/01/2024
HarvardX, Harvard University
Primary Skills
and Strengths
-Digital Skills
Search Engine Optimization (SEO), Digital Analytics Customer Relationship Management (CRM), Content Management Systems (CMS), Adobe Photoshop /InDesign/ Illustrator/Lightroom, Microsoft Office (Microsoft Word, Microsoft PowerPoint, Microsoft Excel) , Canva ,Digital Marketing Social Media Management , Social Media Ads Data Analysis and Interpretation.
-Organisational Skills
Experienced in event coordination and project management, with a proven ability to plan, organize, and execute effectively. Demonstrates strong time management, balancing multiple responsibilities and meeting deadlines. Skilled in resource allocation, budgeting, and documentation, including sales data analysis and comprehensive reporting for various initiatives.
-Communication and Interpersonal Skills
Demonstrates effective communication through writing, presentations, and interpersonal interactions. Skilled in active listening, negotiation, and conflict resolution. Proven ability to manage diverse perspectives and resolve issues diplomatically, with experience in cross-cultural communication and advocacy for various initiatives.